Deluxe is developed with search engines in mind. We know how important it is for you to rank high for your keywords, and that's why we took care of integrating several features in our template.
Deluxe is styled using HTML header tags (h1 - h6). These tags are not only a visual indicator to your visitors about the hierarchy of your website, but are also said to influence your search engine rankings. When targeting a specific keyword, try including it in a header tag!
The source code for Deluxe is ordered to have your content placed as high in the source code as possible. Any information (and especially links) placed higher in the source code are considered as more important by search engines.
Having a valid website doesn't appear to be a ranking signal on its own. However, having a website that can be crawled without any problems by search engines robots is. If the robots are unable to access you amazing content because of syntax errors, they won't be able to index it at all! Valid code ensures the crawlers are able to access and index your content.
Template overrides were used on all standard Joomla components to ensure the code doesn't contain any tables. Having a website that was built using CSS (which styles using divisions rather than tables) produces a smaller source code, can be crawled better by search engines, is easier to maintain and can be styled better.
Deluxe comes with a search engine friendly menu. It follows SEO best practices by using an unordered list contain real links and is styled using CSS.
SEO tip: Use descriptive alt tags for your images. Alt tags are helpful for search engines and for humans as well. Research has shown that keywords inserted in alt tags are positively correlated with higher rankings in the search engines! As always, don't overdo your keyword targeting.